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發表於 2016-2-19 16:43:44
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1. Keep up to date Search Engine Marketing knowledge of theories and tactics. Monitor latest publications, industry news and discussions. Adapt while web trends and search engine algorithm change.
以下是某跨國公司在僱用引擎優化/SEM部分主管關於工作職責的具體內容，對引導及規範引擎優化團隊的扶植異常有贊助。總的來說，引擎優化/SEM主管的角色是爲公司供給引擎營銷策略上的制訂及調劑，目標是進步團隊成員的履行效力及晉升網站的引擎流量和轉化率。
2. Design weekly, monthly and quarterly 引擎優化/SEM tactics and its implementation for the team.
3. Explore new 引擎優化 strategies.
4. Data-mining of search engine statistics, user behavior.
5. Develop test strategies to refine and improve ROI. Identify core insights to drive web traffic at low cost.
6. Lead and execute several marketing campaigns in parallel. Manage, review and keep subordinate's 引擎優化/SEM performance on track. |
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發表於 2016-8-11 18:03:30
